FACEBOOK AND INSTAGRAM
Get The Best Results with your Facebook Ad Spend
Facebook targeting options are incredibly detailed, with the ability to target the most relevant audience based on interest, demographics, location, behavior etc. In addition to this, Facebook has several objective types and ad formats, which allows advertisers to create ads intended for a specific action i.e drive footfall to a local store or generate online conversions.
We can also create custom and remarketing audiences, allowing us to reach users that have previously engaged with your brand before – this is great for building brand loyalty and retention.
Experienced Team Delivering Great Results
Our team of experts have years of experience in researching, planning and creating innovative social campaigns that align with core business objectives and achieve fantastic results.
At GrowSmartly, we don’t believe in a platform specific approach, instead, we believe that in order to surpass your goals, a well-rounded strategy is key. We’ll look to work with your in-house team and any external partners to provide you with the services required to give your campaign the best chance to perform.
We spend every day working on Facebook advertising campaigns for our clients. Monitoring, optimising, tweaking, increasing performance, split testing creative and anything we need to do to hit our performance goals
We can help you by:
Creating a winning Facebook Ads Strategy
We will create a Facebook ads strategy for your business that will deliver more engagement, more leads and more sales.
Finding customers through advanced targeting
We can use Facebook advanced targeting features to place ads right in front of the people who matter most.
Design ads that convert - We know what converts well on Facebook, so our team will implement our secret strategies to get you the best results.
We can get great ROI for your business - Our team of Facebook ad specialists have an incredible track record for getting great results.
No long-term contracts or hidden fees - We want you to get results and stay for the right reasons, therefore we don’t tie you in to long-term contracts.
Our Approach to Driving Results on Facebook
Step 1: Discovery and Research
At the start of the project we take the time to understand your business, your products & services, business objectives and target audience.
We will analyse all of your available materials, previous campaigns, data, website traffic and any insights gained to help us create the best campaign possible.
We will then use Facebook’s Insights tools and our own in-house techniques to find the right audiences to target on Facebook. We can then begin to formulate the best way to get in-front of these audiences and figure out how to get them to take action.
Step 2: Strategy and Planning
Every business is different so it’s important we take the time to figure out the strategy that’s right for you.
Our team of Facebook professionals will review all of the discovery and research material and put together the right offering and messaging in order to drive your business results.
This could be driving sales, generating leads, growing your following, getting app installs or any other of Facebook’s objectives. The planning and strategy phase is important in making sure the campaign gets the best start and continues to have ongoing success.
Step 3: Audiences and targetting
Facebook offers the most advanced targeting methods known to any business. Due to the incredible amount of data that Facebook hold, your adverts can be placed in-front the most relevant audiences to your business.
There has never been a time in history when this level of targeting has been made available before.
This will give you the greatest chances of success and is one of the main reasons why businesses have been seeing such incredible ROI with their Facebook advertising efforts.
Step 4: Dynamic Product Ads
One of the most effective ways to generate sales on Facebook is through Dynamic Product Ads.
DPA’s will be your best performing campaigns in terms of return on ad spend.
They will cost the least, have the lowest cost per acquisition and the biggest return. It’s critical we help you set these up to ensure you are maximising your Facebook efforts.
Let me give you an example of how these work (as you’ve definitely seen them before!).
Let’s suppose you go on Amazon and look at 3 different products. When you go back onto Facebook those 3 different products appear in your newsfeed in an advert. That advert was dynamically created for you!
They are tailored, relevant, responsive, sophisticated and work very well. You need Dynamic Product Ads in your business.
Step 5: Advert Creative & Copy
Your advert is what stands out in the newsfeed and ultimately makes people click. First impressions are everything to your success.
We love brainstorming ideas and putting pen to paper when it comes to generating awesome ideas for your new advert creative.
Being design focused means we can get our photoshop whizz kids to knock up some fresh creative that looks great on all of Facebook’s ad placements.
Weaving a web of words is crucial to your campaign and will allow us to get the best click-through rates and best conversion rates on every ad.
These work great for e-commerce companies or businesses wanting to tell a story. Test them
out and we’re sure they’ll be a top performer.
Video is taking over on Facebook and constantly winning our split testing battles across a range of business objectives.
Dynamic creative will allow us to test different copy, images and call to action buttons all within one ad unit (very good for scaling!)
Great for creating unique experiences, branding and engaging with an audience who don’t know who you are.
Step 6: Optimisation
The process of optimisation simply means improving the performance of the ad account. We have a very clear method in place for gaining the maximum amount of return from the budget.
This could be increasing the budget, removing certain age brackets, split testing the creative, tweaking the audience and many other things.
Our team monitor ad accounts every day to ensure they are on track to fulfil their objectives.
Step 7: Scaling
We’ve spent millions of pounds on Facebook advertising. We know how to scale advertising campaigns.
We have a data-driven blueprint we follow in all of the ad accounts we manage. If you have a great product and the market want to buy it, we can help you scale it.
High-volume and rapid growth is really where we diversify.
Step 8: Reporting
We report your growth, your way.
Finding out who is buying, what makes them buy and how we can get them to buy more is powerful information.
With our campaign management you will get weekly and monthly reporting so that you are always up-to-date with what is going on in your account and the improvements we are making to take things to the next level.